Stockton, Calif. – The Stockton Heat, proud AHL affiliate of the NHL’s Calgary Flames, announced today that the entire month of February will be Hockey is For Everyone, the international campaign that leverages the game of hockey to drive positive social change.
“We’re excited and proud to connect our brand to ‘Hockey Is For Everyone’ and introduce new platforms and messaging to extend our reach and relationships throughout the Central Valley,” Heat CEO Brian Petrovek said. “Our entire Heat Hockey family looks forward to carrying out the elements of our version of ‘Hockey Is For Everyone’ beginning this month and making ‘inclusion’ an integral part of the Stockton Heat Hockey DNA on a go-forward basis.”
The Heat’s initiative partners with USA Hockey to spread the message of support to any teammate, coach or fan who brings heart, energy and passion to the rink. It’s also the belief that all hockey programs, from professionals to youth organizations, should provide a safe, positive and inclusive environment for players and families regardless of race, color, religion, national origin, gender, disability, sexual orientation and socio-economic status.
Part of the inclusion process is educating fans who’ve never been exposed to the sport, so in support of that objective, the Heat will be launching Hockey Made Simple, an online and printed platform which introduces the basics of the sport for a fan who’s brand new to the game in both English and in Spanish.
Hockey Made Simple videos will demonstrate key rules in a visual format to allow fans to watch and learn, while the printed handout will cover some of the key basics to acquiring a basic understanding of the sport in no time!
Printed handouts for new fans will be made available for FREE at Heat home games through the rest of the season starting this Friday as the Heat host the San Jose Barracuda at 7:00 p.m. Fans can pick those handouts up at the Bruce’s Body Shop Sales and Service Booth in the North Entry, and both the videos and the pamphlet can be seen and downloaded on the Stockton Heat App and on stocktonheat.com/simple.
We’re also asking fans who’ve never been to a hockey game to be our guests this month! For any fan who’d like to experience a hockey game, but has been unable to in the past, we’d like to invite you to join us during the Heat’s practice (morning skate) at 10:00 a.m. on Friday, February 16. You’ll be able to take in the morning skate with Heat CEO Brian Petrovek, who’ll be more than happy to answer questions and provide Hockey Made Simple materials to fans who are ready to learn about the sport!
Sign up to watch Morning Skate by visiting stocktonheat.com/hockeyisforeveryone.
It’s also important that all youth hockey players in the Central Valley and East Bay to appreciate and respect the importance of judging a teammate based on their talent, heart and work ethic, not any other factor. During our appearances at local rinks in February, Heat players and coaches will speak to youth players about spreading respect to one another and how vital it is to keep racial and homophobic slurs out of vocabulary in the locker room and on the ice by asking them to take a stand with the You Can Play Project, and encourage team captains to take the Captain’s Challenge, a pledge to lead by example of accepting teammates for who they are and to stand up in the face of a teammate who’s confronted by slurs of any sort in the locker room or on the ice.
The Heat players will be continuing their participation at local youth hockey programs and practices during the month at Tri-Valley Ice in Livermore on February 28 at 6:00 p.m. and at Oak Park Ice Arena in Stockton on a date to be determined.
The Stockton Heat are proud to spread the message of respect and inclusion with the NHL, the Calgary Flames, USA Hockey, Canada Hockey and the You Can Play Project.
STOCKTON HEAT HOCKEY. VAMOS EN FUEGO!